Lidugaoliang Baijiu Alcoholic Beverage Packaging

Lidugaoliang Baijiu Alcoholic Beverage Packaging
by Wen Liu

• Awarded April 15, 2021
• CLIENT: JIANGXI LIDU LIQUOR INDUSTRY CO.LTD
• 7.068

Lidugaoliang, whose brewing techniques began in Yuan Dynasty, is an early, long time span and large-scale ancient baijiu workshop site in China, and it is still in use today. The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.