Gogoon Alcoholic Beverage Packaging

Gogoon Alcoholic Beverage Packaging
by Wen Liu

• Awarded April 15, 2021
• CLIENT: LUZHOU LAOJIAO CO.,LTD.CHINA
• 40.083

Gogoon is a bottle and packaging design for baijiu, a Chinese distilled spirit. The bottle has a simple cylindrical form that expresses purity. The shoulder carries a hammer pattern that refers to careful craftsmanship. The body is finished with a fine daylight grain texture that reflects light across the surface. The cap combines metal, leather grain and wood, giving a plain shape a rich texture. The bottle measures 75 mm in width, 75 mm in depth and 260 mm in height. The design presents baijiu in a light luxury style for a new group of consumers.