Beat Coffee Re-Brand

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Beat Coffee Re-Brand
by Paul Meeuwsen

Awarded April 15, 2021
CLIENT: Beat Coffee
3.774

It first embarked on a journey of discovery, talking to customers about what they liked about Beat Coffee and what they cared about. Once it had a picture of who are customers were and their motivations it could create a brand strategy and positioning. The positioning manifested itself an a the strap line Serious Fun Coffee. This set the tone of voice for the brand and allowed the creative team to play with fun, music and coffee . The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

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