LendMe Brand Identity

LendMe Brand Identity
by Ruis Vargas

• Awarded April 15, 2021
• CLIENT: Laika
• 5.076

LendMe is a fintech specialized in home equity and financial technology services, attending both consumers and companies. The brand icon is the representation of the binary information and the brand identity is based on two secondary colours, which are combined with the main colour according to the context of the message and its audience, being blue for B2C and orange for B2B. The language design consists of pixel-shaped pictograms and wireframe curve patterns, allowing LendMe to modulate its behaviour from figurative to abstract, from human to technological.