Sogurt Froyo Ice Cream Packaging

Sogurt Froyo Ice Cream Packaging
by Jimmy Chew

• Awarded April 15, 2021
• CLIENT: Sogurt
• 6.491

Jimmy created a packaging system that is fully aligned with the Sogurt brand and founder’s personality. Featuring bright pastel shades, a reflection of the brand’s approachable, fun-loving, free-spirited and elegant voice. With careful consideration of the type treatments and materialization, the design showcases uniquely overlaid illustrations to personify the fusion of key ingredients in each deliciously healthy crafted flavor. Reflecting an optimistic aesthetic, the design features a positive messaging "Crafted With Love and All Things Good".