Benin Branding

Benin Branding
by Anja Zambelli Colak

• Awarded April 15, 2021
• CLIENT: Zambelli Brand Design
• 6.776

Benin Company has been offering coffee services for over 30 years. A rebrand of the concept has been done in order to help turning their business into a franchise. The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client's business drivers and company culture. The symbolism of the Renaissance movement, as a starting point for Benin's concept design, illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.