School of Journalism CUC Branding Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

School of Journalism CUC Branding Identity
by ECUST | Hao SHAN

  • Awarded April 15, 2021
  • CLIENT: The School of Journalism of Communication University of China
  • 4.400
The logo of the School of Journalism is made up of a paradoxical graph which is composed of two books that toward different orientations. The books represent the knowledge which should be possessed by the students major in journalism profession. The books toward different orientations but combine with each other imply that the students in journalism profession should hold the objective and fair job prospect, and occupational attitude that concerns positive and negative views. At the same time, this figure also likes a nib, which symbolizes the critical spirit and sharp writing skills.

The logo of the School of Journalism is made up of a paradoxical graph which is composed of two books that toward different orientations. The books represent the knowledge which should be possessed by the students major in journalism profession. The books toward different orientations but combine with each other imply that the students in journalism profession should hold the objective and fair job prospect, and occupational attitude that concerns positive and negative views. At the same time, this figure also likes a nib, which symbolizes the critical spirit and sharp writing skills.

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School of Journalism CUC Branding Identity

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School of Journalism CUC Branding Identity

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School of Journalism CUC Branding Identity

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School of Journalism CUC Branding Identity

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School of Journalism CUC Branding Identity

School of Journalism CUC Branding Identity

ECUST | Hao SHAN

Designer of School of Journalism CUC Branding Identity


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