Clarity Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Clarity Corporate Identity
by Jeffery Fulton

Awarded April 15, 2021
CLIENT: Clarity Innovations
3.793

The Clarity logo redesign was headed by the internal design team of Jeffery Fulton and Zoe Rogers. The Clarity logo is a combination of the two different symbols used in coding, housed in a triangle that conveys onward movement. Dark blue communicates trust and the bright blue communicates tech. Finally, Neo Sans is used for the typeface for its modern aesthetic that pairs well with the logos rounded corners.

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Clarity Corporate Identity

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Jeffery Fulton

Designer of Clarity Corporate Identity

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Clarity Corporate Identity