Longnanchun Chinese Baijiu

Longnanchun Chinese Baijiu
by Manling Lin

• Awarded April 15, 2021
• CLIENT: DIGA CREATIVE DESIGN
• 3.989

The packaging is designed around Dunhuang culture, the brand gene of Longnanchun, which inherits the Millennium culture and conveys it to consumers with novel expressions. The inspiration of the shape comes from Dunhuang arch and the image of flying fairy's rebound pipa, which makes the whole packaging inherit the precious Chinese culture.