Cheetos Redesign Packaging
by Dennis Furniss
- Awarded April 15, 2021
- CLIENT: PepsiCo International Mexico
- 12.544
Cheetos is a brand that people love and the new visual identity reimagines the all colorful characteristics of Cheetos within an new design that is driven by the iconic C. This versatile brand mark is both contemporary and playful in attitude, without loosing the playful essense of Chester, the brands world renowned mascot. In line with the heritage of the brand the design focuses on attention to detail and meticulous execution.
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