Doritos Rainbow Digital Campaign

Doritos Rainbow Digital Campaign
by Dennis Furniss

• Awarded April 15, 2021
• CLIENT: Doritos
• 67.057

To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.