Pepsi Culture Limited Edition Packaging

Pepsi Culture Limited Edition Packaging
by Dennis Furniss

• Awarded April 15, 2021
• CLIENT: Pepsi
• 6.243

Pepsi Culture celebrates Mexico through a series of limited-edition cans. The design explores the rich and vibrant cultures of six Mexican cities and their passion for the arts and crafts. Through meaningful symbols and regional references the designs are brought to life as illustrative patterns that honor century old traditions and infuse contemporary design aesthetics. This blend ancient meanings and modern design sensibilities creates a rich narrative that perfectly reflects the ethos and modernity of the Pepsi brand.