Xphere Corporate Identity Rebranding

Xphere Corporate Identity Rebranding
by Xiner Zheng

• Awarded April 15, 2021
• CLIENT: Yibang
• 3.322

The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. In 2020, Rongxing started to collaborate with Yibang, the design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.