Role Corporate Identity

Role Corporate Identity
by Pedro Panetto

• Awarded April 15, 2021
• CLIENT: Pedro Panetto
• 12.172

Role is a brand that represents movement, dynamism and action. This is a brand for an agency focused on projects in the audiovisual market. Its symbol represents different elements of this universe of video production, but it does it in a simple and synthesized way. Role's visual identity has elements from the audiovisual production universe as its inspiration. The letter "o" cut in half connects itself to the old film rolls.