Firefly Songling Volunteer Branding

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Firefly Songling Volunteer Branding
by Suzhou SoFeng Design Co.,Ltd.

Awarded April 15, 2021
CLIENT: Firefly Songling Volunteer
10.452

Firefly Songling Volunteer is a brand identity created for a volunteer service organization in Songling Sub-district, Wujiang, Suzhou, China. The logo is based on the image of a firefly with open wings, a reference to the local ecological environment and to volunteers who give light through quiet effort. The simple and modern form is intended to appeal to younger people. The identity is applied through professional printing, embroidery and hot stamping. The design gives the volunteer team a distinct image within a field where many groups use similar symbols.

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