Wink Lashes Packaging

Wink Lashes Packaging
by Olha Takhtarova

• Awarded April 15, 2021
• CLIENT: SOT B&D
• 12.311

For the professional Wink Lashes series, a unique, attractive package was created, revealing the benefits of the brand. The graphic symbols help to display the main idea of the design - a magical transformation. The "Eye" image was a basis, whereas a separate visual element in the corresponding design was created for each product line. The correct use of color helped the brand embrace a complete look and effectively communicate with the customer. The developed design increased the level of brand awareness and popularity and made the TM more competitive.