The Taste of Heritage Instant Coffee

The Taste of Heritage Instant Coffee
by Shawn Goh Chin Siang

• Awarded April 15, 2021
• CLIENT: HAI SOON LEONG SDN. BHD.
• 10.985

The design was inspired by the client’s background – a family business, from generation to generation. In order to preserve and pass on the taste, the product ‘The Taste of Heritage’ was launched. It also serves as a symbol of Malaysian tourism, so the designer came up with the concept of preserving the cultural heritage, incorporating the client’s ideas, integrated the long-standing cultures of various ethnic groups into the design to make more people understand Malaysian culture and be enthusiastic about Malaysian Art.