Sienna Monroe Identity and Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Sienna Monroe Identity and Packaging
by Ricci Williams

Awarded April 15, 2021
CLIENT: Summerhouse Collective
9.472

Sienna Monroe was keen to steer away from a cliched "eco" design aesthetic. Instead, presenting the brand as strong and uncompromising. This, combined with discussion and mood boards, really informed the brand identity's typographic direction. Ricci juxtaposed the typeface's heaviness against a handmade print in softer hues to hint at the brand's ethical values. Sienna Monroe wanted to communicate was "transparency". Ricci considered this when designing the glassware, opting to show the natural ingredients inside the bottles where possible, for example, a sprig in the bottle.

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