Jinlongquan Yanzhi Packaging

Jinlongquan Yanzhi Packaging
by Jin Zhang

• Awarded April 15, 2022
• CLIENT: InBev jinlongquan beer (Hubei)
• 2.450

Jinlongquan brand has been in Hubei for more than 40 years. This time, it creates a series of beer that can represent Hubei culture. The designer uses Chinese calligraphy to express the dialect culture. At the same time, he paints the most representative buildings and water system in Hubei (Hubei has the reputation of being a province with thousands of lakes), characters and consumption scenes, and integrates more flavor of life and sense of fashion. People can talk about the dialect on the bottle. Take a look at your hometown in the illustration to enhance the interaction with consumers.