Durex Condom

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Durex Condom
by Blackandgold Design (Shanghai) Co., Ltd.

  • Awarded April 15, 2022
  • CLIENT: RB & Manon Business
  • 2.380
As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. While Durex is the brand that guides consumers to conquer existing barriers to love, therefore, Blackandgold was challenged to create new packaging for Durex Fun and Adventure to overcome this difficulty. By taking advantage of Pixel Art, the new Durex Fun and Adventure packaging looks like a range of game merchandise on the shelf that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.

As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. While Durex is the brand that guides consumers to conquer existing barriers to love, therefore, Blackandgold was challenged to create new packaging for Durex Fun and Adventure to overcome this difficulty. By taking advantage of Pixel Art, the new Durex Fun and Adventure packaging looks like a range of game merchandise on the shelf that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.

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Good  Design

Durex Condom

Good Design

Great Design by Shunji Yamanaka & fuRo

Durex Condom

Great Design by Shunji Yamanaka & fuRo

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Durex Condom

Inspirational Mobility Robot Design

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CanguRo Mobility Robot Image

Durex Condom

Durex Condom

Blackandgold Design (Shanghai) Co., Ltd.

Designer of Durex Condom


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