Jalebi Times Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Jalebi Times Brand Identity
by Raageshwari Kandaswamy

Awarded April 15, 2022
CLIENT: MIT Institute of Design
6.745

Jalebi's identity is designed that articulates the unique street hawker personality and a brand identity system that could work across different collaterals. The logo is inspired by the alphabet J and how the taste buds swirl while having the ice cream. The tone of voice and use of typography plays with the desi feeling in a contemporary way that sparks nostalgia. The color scheme and contrast in the design stand out in the already crowded place of ice cream marketplace. Each ice cream scoop is presented on the packaging of different flavors that gives the kick for people to fall in love.

Learn More