Bay Cosmetics Retail Store

Bay Cosmetics Retail Store
by SIG Design

• Awarded April 15, 2022
• CLIENT: Sephora
• 3.421

The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. The optical illusion and the linear composition of waves form a Sephora bay, resulting in a different visual experience. The lines on the black and white columns are extended to the interior of the space, thus forming a natural visual guide.