Secret Exhibition Merchandise Display Hall

Secret Exhibition Merchandise Display Hall
by Yuan JIANG，Chen SONG

• Awarded April 15, 2022
• CLIENT: SODA Architects
• 3.343

Soda integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.