The Wine Barrel Classic Packaging

The Wine Barrel Classic Packaging
by Antonia Skaraki

• Awarded April 15, 2022
• CLIENT: THE WINE BARREL
• 2.721

Designers presented the wine barrel in its natural environment, the barrel. They used codes of wine tasting (cellar, barrels, flows) and broke the stereotypes of bottled wine and designed the packaging so that The Wine Barrel communicates the quality of a wine taken directly from the barrel and reversed the established idea that good wine can only exist in a glass container.