Jiugui Cave Storage Chinese Baijiu Packaging

Jiugui Cave Storage Chinese Baijiu Packaging
by TIGER PAN

• Awarded April 15, 2022
• CLIENT: JIUGUI LIQUOR CO., LTD
• 25.042

Treasured Brew of the Cave is a packaging design for Chinese baijiu. The classic sack bottle shape is kept, with a rope wound around the neck, while the material is changed from porcelain to glass. The glass surface adds gloss and texture and sets the bottle apart from ceramic packaging used by other brands. A mountain is carved on the base in an ancient Chinese drawing style to express the concept of cave storage, a method long used by the Miao people. The bottle stays clean and transparent, with the number six embossed on it.