Enjoy Happy Food Service Design

Enjoy Happy Food Service Design
by Ting Han Chen

• Awarded April 15, 2022
• CLIENT: Play Design Lab
• 18.948

This design project shows how to transform a traditional fish vendor into a modern social e-commerce brand as a response to the epidemic, and to bridge the gap between traditional fish market shopping and online shopping lifestyle. The brand is rooted in the vendor's 40 year fisheries professionalism, traditional market's way of customer social interactions, and takes customization orders from customers via Line (a most used social app in Taiwan) to deliver freshest, daily caught sea fish and recommended cooking recipes.