Yangzi River Visual Identity

Yangzi River Visual Identity
by Hangzhou JC Culture and Arts Co., Ltd

• Awarded April 15, 2022
• CLIENT: Hangzhou JC Culture and Arts Co., Ltd
• 3.725

This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.