SDDA Corporate Identity

SDDA Corporate Identity
by Guorong Men

• Awarded April 15, 2022
• CLIENT: Guorong Men
• 3.925

Rebranding of SDDA has made the visual communication of the long-established SDDA clearly and accurately. The old logo is a concrete dance figure, which always leads to misidentification of other associations. Therefore, concision and original are the primary goals of the rebranding. Finally Only a single line from two dance partners, mountain and rotating dance steps presents the concept of SDDA. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly.