Yuexiang Lake Jing Marketing Center

Yuexiang Lake Jing Marketing Center
by Lanny Hou

• Awarded April 15, 2022
• CLIENT: L SID
• 5.055

Taking the future immersive experience marketing center as the design criterion, taking the people living in the busy city's longing and curiosity about the vast interstellar as the origin, and commemorating the success of the Apollo 11 moon landing as the background, this case is regarded as people's yearning for the universe. As a creative theater, the design concept of Galaxy Art Museum is created to analyze the space, to open the romantic story of going to the moon, flying to space, and integrating into the universe.