Honmido Sand Packaging

Honmido Sand Packaging
by Yoshiro None

• Awarded April 15, 2022
• CLIENT: Bravis International Limited
• 5.439

Honmido is a confectionery brand that fuses traditional Japanese and Western sweets with modern sensibilities while valuing the natural nourishment that is the basis of sweets. This is a package design of kinako and matcha flavored confectionery with meringue sandwiched between langue de chat cookies. The package fuses Japanese family crests with Western ornamentation. The leaf element was taken out of the ivy brand mark which expresses natural nourishment, and turned into a package. This package is a contemporary arrangement of the Japanese tradition of wrapping sweets in leaves.