From the Forest of Rusk Snacks

From the Forest of Rusk Snacks
by Shoichiro Takei

• Awarded April 15, 2022
• CLIENT: Yamazaki Baking Co., Ltd.
• 7.983

When designing this product rusk, the team used worldview of picture books and tried to make the character animals living in the Forest of Rusk as lovely as possible. They set up a character for each flavor, created an episode for each character and put on the back of the package. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural unique shape of rusk made its character look more attractive.