Kagoshima Shinsen Cha Green Tea Beverage

Kagoshima Shinsen Cha Green Tea Beverage
by Shoichiro Takei

• Awarded April 15, 2022
• CLIENT: JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations
• 5.158

For creating the bland logo, the team blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.