Small Satine Kid Milk

Small Satine Kid Milk
by Blackandgold Design (Shanghai) Co., Ltd.

• Awarded April 15, 2022
• CLIENT: Yili Group
• 4.400

Satine enters the kid milk market by launching kid milk Small Satine to meet parents' concern on kid health. To attract kids' attention, an IP character named after Small Satine is created. The illustration shows that he is hanging out with calf on the dairy farm leisurely. On back panel, the introduction of dairy farm is treated in a childish way. The nutrition value is presented clearly on both panel to earn parents' trust. The overall design demonstrates the harmony with nature as well as organic farm environment.