Plant Selected Beverage

Plant Selected Beverage
by Blackandgold Design (Shanghai) Co., Ltd.

• Awarded April 15, 2022
• CLIENT: Yili Group
• 4.993

Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by adding more plant based products to become a vegan nutrition provider. To follow the global vegan trend, Plant Selected should create a new brand image to differentiate itself from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel and attract consumers' attention. Bold and trendy color background is used to create shelf impact.