Dona Vitamina Branding

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Dona Vitamina Branding
by Ruis Vargas

  • Awarded April 15, 2022
  • CLIENT: Laika
  • 6.502
The Dona Vitamina logotype is the representation of a timeless woman: a fun lady from the english Victorian era who allows herself total relaxation when drinking juice. She is owns her desires and her decisions, because "dona" is owner in portuguese. To enhance this characteristic of female empowerment in the brand, several other graphic representations of "dona" were created: girls and women of all ethnicities on communication materials, composed of illustrations, balloons with fun phrases and colors, showing a set of multiple feminine facets.

The Dona Vitamina logotype is the representation of a timeless woman: a fun lady from the english Victorian era who allows herself total relaxation when drinking juice. She is owns her desires and her decisions, because "dona" is owner in portuguese. To enhance this characteristic of female empowerment in the brand, several other graphic representations of "dona" were created: girls and women of all ethnicities on communication materials, composed of illustrations, balloons with fun phrases and colors, showing a set of multiple feminine facets.

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Good  Design

Dona Vitamina Branding

Good Design

Great Design by Shunji Yamanaka & fuRo

Dona Vitamina Branding

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Dona Vitamina Branding

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Dona Vitamina Branding

CanguRo Mobility Robot Image

Dona Vitamina Branding

Dona Vitamina Branding

Ruis Vargas

Designer of Dona Vitamina Branding


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