Lowen Packaging

Lowen Packaging
by China Resources Snow Breweries

• Awarded April 15, 2022
• CLIENT: CHINA RESOURCES SNOW BREWERIES
• 27.008

Lowen is a packaging design for a beer series. The design combines pen drawing, mezzotint art and street tattoo illustration. Geometric shapes and bright colors mark the different flavors, including raspberry, cherry and Weissbier, so each variant can be recognized quickly and directly. The illustrations contrast wild and gentle imagery to create a strong visual effect and a social character. The cans are made of aluminum and the bottles are made of glass. A detailed printing process keeps every image clear and precise.