Lowen Packaging
by China Resources Snow Breweries
- Awarded April 15, 2022
- CLIENT: CHINA RESOURCES SNOW BREWERIES
- 8.224
Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
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