Lay's Love Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2022
- CLIENT: PepsiCo Design and Innovation
- 6.361
What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limited edition flavors, Lay's Herby Crush and Lay's Cheesy Love, in the run up to Valentine's Day 2021 to make the celebrations an "affair to remember". The colorful packs were designed to be flavor forward, donning a bold script in the center of the bag.
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