Bubly Bounce Beverage Packaging

Bubly Bounce Beverage Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2022
• CLIENT: PepsiCo Design and Innovation
• 20.951

Bubly Bounce is a beverage packaging design for a caffeinated sparkling water line. The packaging extends an existing sparkling water range and signals the addition of caffeine without moving into the visual language of energy drinks. Bold and bright colors, bubbles, friendly greetings and smiles are kept, so the brand stays easy to recognize. The design also communicates the use of two flavors in one drink. The system is intended to appeal to current buyers and to stand out clearly on the shelf.