Bubly Bounce Beverage Packaging

Bubly Bounce Beverage Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2022
• CLIENT: PepsiCo Design and Innovation
• 6.616

When bubly first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine-energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.