Lay's 2021 Mood Match Food Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2022
- CLIENT: PepsiCo Design and Innovation
- 6.549
When designing their year end limited edition packaging for an exclusive social media giveaway, Lay's decided to create four mood ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay's fans. With that in mind, Lay's 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese and Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
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