Lay's Flavor Swap Influencer Kit Food Packaging

Lay's Flavor Swap Influencer Kit Food Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2022
• CLIENT: PepsiCo Design and Innovation
• 6.781

For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool Ranch and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.