Lay's Smiles Campaign Food Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Lay's Smiles Campaign Food Packaging
by PepsiCo Design and Innovation

Awarded April 15, 2022
CLIENT: PepsiCo Design and Innovation
7.019

After a challenging year, Lay's felt the world could use a dose of happiness. So Lay's launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation a move for Lay's to take a big step forward in establishing itself as a purposeful brand. The Lay's Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.

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Lay's Smiles Campaign Food Packaging

Good Design

Lay's Smiles Campaign Food Packaging

Great Design by Shunji Yamanaka & fuRo

Lay's Smiles Campaign Food Packaging

Inspirational Mobility Robot Design

Lay's Smiles Campaign Food Packaging

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Lay's Smiles Campaign Food Packaging

PepsiCo Design and Innovation

Designer of Lay's Smiles Campaign Food Packaging

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Lay's Smiles Campaign Food Packaging