MTN Dew Cake-Smash Beverage Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2022
- CLIENT: PepsiCo Design and Innovation
- 38.684
MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again.
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