New Year Gift Packaging
by Baidu Online Network Technology (Beijing) Co., Ltd
- Awarded April 15, 2022
- CLIENT: Baidu Online Network Technology (Beijing) Co., Ltd
- 5.021
This gift design combines traditional Chinese crafts with modern life and aesthetic interests. Its outer packing adopts bamboo weaving technique and can be recycled and reused. The bellyband, an ink and wash painting of tiger, can be made into a tiger cap for children, reducing the waste of packaging resources. The calendar for woodblock engraving and traditional New Year painting plates make users feel the charm of the thousand year long intangible cultural heritage through interesting operation.
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