ZhenYue Logo and Brand Identity

ZhenYue Logo and Brand Identity
by Guangzhou Cheung Ying Design Co., Ltd.

• Awarded April 15, 2022
• CLIENT: Guangzhou Cheung Ying Design Co., Ltd.
• 5.412

ZhenYue is a dried foods retailer, in order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters z, h, e, n, y, u, e are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of ZhenYue.