Jing Yin Li Brand Design

Jing Yin Li Brand Design
by sxdesign

• Awarded April 15, 2022
• CLIENT: Jing Yin Li
• 6.352

Jing Yin Li is a new clothes cleaning and care brand at Chinese market, focusing on providing healthy and slightly luxury lifestyle. It means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching and holding sense of reliability and firmness. By using simple geometric shapes like circles and squares, the logo is simple for consumers to recognize and remember. Meanwhile, for Chinese people, they can read brand name from it, which helps this graphic strongly connected with the brand.