I Do Emergent Arts Retail Space

I Do Emergent Arts Retail Space
by Mo Zheng

• Awarded April 15, 2022
• CLIENT: I Do (Hiersun Group)
• 17.041

The I Do artist store in Wuhan, China blends uniquely spatial and sculptural elements to create a highly expressive, enticing and inspiring user experience. At the center of the space, and protruding through the facade, a massive 9m steel sculpture rises from the first floor space and emerges on the second floor. Symbolically, the one to one scale elephant and figures represent the wisdom, strength and unity as a projection of the relationships which can be embodied by those visitors to the retail space.