Packaging Design Award Winner.
Awarded for Good Packaging Design.
The design showcases eight roasted chickpea pouches for different flavours. The sweet chickpeas are shown on a black background, the savory ones are represented with gray. Simple fonts and minimal colours for the packaging reflect the highest quality chickpeas. A smile taken from the Roundooze logo is key to the visual style. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them. This promotes a fun and playful experience.
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