BTY Brand Identity Logo and Applications
by Gonzalo Alatorre
- Awarded April 15, 2022
- CLIENT: BTY Group
- 14.735
BTY's new logomark is an analytical and mathematical interpretation of the moment a gennaker sail gets deployed in the high-performance world of sailboat racing. It is also inspired by the disruption that gennaker sails brought to the sailboat racing world, allowing boats to race at speeds up to four times previously achieved numbers. Purposefully designed for an organization of cost and risk advisors for large infrastructure projects, this logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.
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