Abstract Illustrations Branding Design Kit

Abstract Illustrations Branding Design Kit
by Nargiza Usmanova

• Awarded April 15, 2022
• CLIENT: TELS Group
• 5.227

The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes. The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.