Meiyitian Smart Packaging
by Pesign Design
- Awarded April 15, 2022
- CLIENT: Yili Group
- 3.714
In order to respond to the rapidly-changing market environment and resonate with the new generation of young consumers, the design uses advanced AI technology to develop a virtual world for the brand. By scanning the product packaging, consumers can easily enter this virtual world and explore the brand. They can also earn rewards or DIY ideas through interactive games, eventually, these experiences will form data that brings more positive feedback to consumers, which forms an intimate relationship between the brand and consumers.
Learn More